01 Leica
Camera Brand
17 Projects
17
Projects
4
Countries
5+
Years
100th
Anniversary

Jake has built a deep and ongoing creative partnership with one of the world's most iconic camera brands — spanning continents, collaborators, and milestones. From intimate portraits of photographers and their craft to large-scale event productions requiring full crew management and multi-camera setups.

The 100th Anniversary shoot in Wetzlar was a landmark moment — documenting a global event at Leica's own headquarters alongside Steve McCurry, one of the most recognised photographers in the world.

The Partnership
Through 17 projects with Leica Australia
The Journey
Across Australia, Vietnam, Japan & Germany
The Collaborators
Steve McCurry & Todd Hido
The Milestone
Leica 100th Anniversary — Wetzlar, Germany
Films
Critical Decisions — Todd Hido
Commercial · Brand · Australia
Leica Akademie — Japan
Documentary · Brand · Japan
100th Anniversary — Melbourne
Documentary · Event · Melbourne
DocumentaryBrand FilmEvent CoverageAustraliaJapanVietnamGermany
02 Xiaomi
Technology
6 Countries
6
Countries
$137B
Company Value
168M
Devices Shipped
3rd
Largest Globally

Xiaomi is the third-largest smartphone manufacturer on the planet — behind only Apple and Samsung. A $137 billion company that chose Jake not through a pitch or an open brief, but by reputation alone.

Jake has directed brand films for Xiaomi across six countries — Hong Kong, Italy, Spain, France, Germany and the UK. Working across this many markets demands more than technical skill — it demands trust. That trust, earned through consistent and exceptional work, is what defines this relationship. They keep coming back.

The Commission
Headhunted directly by Xiaomi's global creative team
The Films
Hong Kong · Italy · Spain · France · Germany · UK
The Relationship
A multi-year creative partnership — they keep coming back
Films
Xiaomi — Global Campaign
Commercial · Brand
Xiaomi — Barcelona
Commercial · Brand · Spain
Xiaomi — Manchester
Commercial · Brand · UK
Xiaomi — Munich Photowalk
Commercial · Brand · Germany
Brand FilmCommercialHong KongItalySpainFranceGermanyUK
03 Man City
Sport
Brand & Doc
Projects
Format

Documentary and brand content for one of the most recognised and successful football clubs on the planet — a global institution with an audience of hundreds of millions.

Update this section with the specifics of the project — how it came about, what was made, and what made it stand out.

The Client
Manchester City FC — one of the world's most recognised football clubs
The Work
Update with project details
The Format
Update with specifics once confirmed
Films
Rise — The Story of Our Season
Documentary · Sport
DocumentaryBrand FilmFootballSport
Let's make something